Job Description

Overview

At Manulife, our Global Retirement Marketing Team is accountable for developing marketing strategies to help people save and invest to live their best life, wherever they're on their financial journey. This role focuses on delivering digital initiatives across brand and marketing strategy to support the North American retirement business.

Responsibilities

  • Lead, manage, and implement integrated B2C marketing strategies that advance retirement outcomes through a digital-first, multi-channel approach to strengthen brand relevance, deepen member engagement, and support business growth.
  • Drive awareness, consideration, and acquisition by activating strategic digital channels—including email, mobile, websites, and social platforms—to deliver timely, personalized experiences.
  • Plan and execute integrated marketing initiatives, coordinating with partners across creative, compliance, editorial, digital, translation, product, and commu...

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