Job Description
Overview
Siga leyendo para comprender completamente lo que este trabajo requiere en cuanto a habilidades y experiencia. Si su perfil encaja, presente su candidatura.
The Strategic Marketing Lead will drive the expansion of PEP into Ready-to-Eat (RTE), Ready-to-Cook (RTC), and Away-from-Home (AFH) segments. This role is responsible for defining and executing a strategic marketing vision that aligns with general brand architecture while adapting to local market dynamics. The position will play a pivotal role in shaping consumer engagement, brand scalability, and innovation across diverse culinary occasions.
Responsibilities
Define and lead the strategic marketing vision for PEP’s expansion into RTE-RTC and AFH spaces, ensuring alignment with global brand architecture and local market dynamics.
Develop and implement a consumer and brand architecture that enables scalable brand extensions across diverse culinary occasions.
Partner with Insights, Culinary, and ...
Siga leyendo para comprender completamente lo que este trabajo requiere en cuanto a habilidades y experiencia. Si su perfil encaja, presente su candidatura.
The Strategic Marketing Lead will drive the expansion of PEP into Ready-to-Eat (RTE), Ready-to-Cook (RTC), and Away-from-Home (AFH) segments. This role is responsible for defining and executing a strategic marketing vision that aligns with general brand architecture while adapting to local market dynamics. The position will play a pivotal role in shaping consumer engagement, brand scalability, and innovation across diverse culinary occasions.
Responsibilities
Define and lead the strategic marketing vision for PEP’s expansion into RTE-RTC and AFH spaces, ensuring alignment with global brand architecture and local market dynamics.
Develop and implement a consumer and brand architecture that enables scalable brand extensions across diverse culinary occasions.
Partner with Insights, Culinary, and ...
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