MINI Marketing Manager

BMW Group Malaysia

About the job

At the BMW Group, everything starts with passion. It transforms a profession into a vocation and drives us to continuously reinvent mobility while creating exceptional experiences for our customers.

We are currently looking for a MINI Marketing Manager to lead the development and execution of integrated marketing strategies, brand communications and customer engagement initiatives for MINI Malaysia. This role will be responsible for driving brand awareness, supporting retail performance and delivering impactful campaigns across all customer touchpoints.

Your responsibilities include:

Marketing Strategy & Brand Communications

• Responsible for the development and execution of MINI marketing strategies and brand communications across ATL, BTL, digital, social media, experiential marketing and retail touchpoints.
• Lead end-to-end marketing planning and execution for product ...