Job Description

Job Responsibilities

Brand Management

  • Understand the brand, brand positioning & attributes.
  • Plan & Execute the Marketing Plan
  • Plan & Execute Marketing Activation ATL/BTL
  • Own corporate marketing activities – Website, PR etc.
  • Digital marketing
  • Provide insightful market intelligence to partners- Communication agencies, BTL agencies, Media agencies & PR agencies
  • Plan, develop & rollout BTL activation in requirement with defined sales objective.

    •  Brand Strategy

  • Participate in Business Plan development.
  • Envision & Create brand strategy document.
  • Create annual action plans using the full marketing mix to implement brand strategy.

    •  Product & Brand Analysis

  • Develop & Evolve product insights for lead / lag markets
  • Analyses and use market and consumer researches to identify short and long term risks for the brand & develop actions to mitigate the identified risks.
    • ...

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