Job Description
Industry & Sector
A performance-driven digital advertising function operating in the performance marketing and paid-media sector, supporting client and product growth across e-commerce, SaaS, and B2B verticals. We focus on measurable customer acquisition, ROAS/CPA optimisation, and data-led creative testing using Google and Meta ad platforms.
Role: Performance Marketing Specialist (Google Ads & Meta Ads) — On-site, India
Role & Responsibilities
A performance-driven digital advertising function operating in the performance marketing and paid-media sector, supporting client and product growth across e-commerce, SaaS, and B2B verticals. We focus on measurable customer acquisition, ROAS/CPA optimisation, and data-led creative testing using Google and Meta ad platforms.
Role: Performance Marketing Specialist (Google Ads & Meta Ads) — On-site, India
Role & Responsibilities
- Design, launch and manage end-to-end paid media campaigns across Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook/Instagram), aligning with revenue and CPA/ROAS targets.
- Implement and maintain conversion tracking using GA4, Google Tag Manager and server-side tracking to ensure accurate attribution and performance measurement.
- Continuously monitor and optimise bids, budgets, creatives and audience segmentation to improve effi...
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