Meta Ads Specialist

We are seeking a highly skilled and performance-driven Meta Ads Specialist to plan, execute, optimize, and scale paid advertising campaigns across Meta platforms, including Facebook, Instagram, Messenger, and Audience Network, for our Gaming Platform.

Responsibilities

• Plan, launch, manage, and optimize advertising campaigns across Meta platforms (Facebook, Instagram, Messenger, and Audience Network).
• Develop customer acquisition strategies focused on player registrations, first-time deposits (FTDs), deposits, and player retention.
• Create and manage conversion, traffic, engagement, lead generation, app promotion, and retargeting campaigns within the Meta advertising ecosystem.
• Continuously monitor campaign performance and optimize budgets, bidding strategies, audience targeting, placements, and creatives.
• Scale high-performing campaigns while maintaining target CPA, ROAS, and profitability goals.

Audi...