Job Description
Job Title:
Meta Ads Specialist and Digital Marketing (Facebook & Instagram)
Location:
Remote
Type:
Freelance / Part-time (with potential to scale)
About the Role:
We are seeking an experienced Meta Ads Specialist to lead and execute high-performing Facebook and Instagram advertising campaigns.
This role is ideal for a results-driven professional with a strong foundation in digital marketing and paid media strategy, who can translate business objectives into effective advertising execution.
Key Responsibilities:
- Plan, execute, and manage Meta (Facebook & Instagram) advertising campaigns end-to-end
- Develop and implement paid media strategies aligned with overall business goals
- Conduct audience research, creative testing, and campaign optimisation
- Monitor and analyse performance metrics (CPL, CPA, ROAS, CTR, etc.)
- Collaborate with internal teams on creative direction and messaging
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