Meta Ads & Paid Media Strategist

Meta Ads & Paid Media Strategist Location: México Schedule: Monday–Thursday (Preferred) | 9:00 AM – 6:00 PM CT Project-Based Contractor | 6-Month Engagement About the Role We're looking for a highly technical and performance-driven Meta Ads & Paid Media Strategist to support recruitment marketing campaigns; this is a hands-on execution role focused on driving qualified applicant volume through Meta and Google Ads while optimizing campaign performance across a variety of recruiting audiences. What You'll Do Paid Media Strategy & Execution Manage and optimize campaigns across Meta Ads and Google Ads Allocate budgets strategically based on hiring priorities and campaign performance Develop and execute audience, bidding, and funnel strategies Continuously improve Cost Per Click (CPC) and Cost Per Applicant (CPA) performance metrics Monitor campaign pacing and make autonomous optimization decisions Recruitment Marketing Navigate Meta's Special Ad Category restrictions for employment a...