Media Manager

Role Overview:

The Media Manager will develop cohesive and strategic media plans including but limited to:

• Aligning media plans to marketing/ business objectives.
• Managing and implementing end to end digital/ performance marketing campaigns.
• Understanding/ optimizing consumers and consumer journey thru digital analytics.

Duties and responsibilities:

• Develop holistic media plans (TV, Radio, Print, OOH and Digital).
• Strengthen media and content briefs to ensure campaign plan can address end to end media goals and at the same time reap maximum exposure with the most cost-efficient package.
• Monitor and optimize campaigns being implemented to achieve KPIs and maximize investments across channels
• Manage paid media tagging platform (Google Tag Manager) and create tagging plan for all campaign landing pages.
• Administer ad hoc media buying / implementation requirements.
• Ensure t...