Media Analyst

Overview

We are looking for a Performance Analyst I to join our Growth Marketing Team. In this role, you will be integral to the optimization and execution of our marketing campaigns, playing a key role in driving conversions and revenue through a data-driven mindset.

• Own Paid Media Campaigns: Develop, implement, and optimize campaigns across Meta Ads, Google Ads, TikTok Ads, and other channels (Spotify, streaming, etc.).
• Drive Strategy & Insights: Conduct A/B testing and analyze data to bring actionable insights on audiences, formats, and creative approaches.
• Optimize Resource Allocation: Manage budgets effectively to maximize ROI and identify CRO opportunities to improve conversion rates.
• Reporting: Provide regular updates on performance metrics like CTR, CPL, CPA, and ROAS.
• Collaboration: Align with Creative and Content teams to deliver optimized assets and expand into new paid channels.

What we're looking...