Job Description
About the Role:
The Media Activation team is responsible for end-to-end execution, monitoring, and optimization of digital campaigns across Direct Buys, Programmatic platforms, and Paid Social channels.
The role requires strong execution discipline, platform expertise, coordination skills, and performance accountability depending on the level of experience.
KEY RESPONSIBILITIES (COMMON ACROSS LEVELS)
Set up and execute digital media campaigns across Direct, Programmatic, and Social platforms
Ensure accurate trafficking, tagging, and campaign deployment
Monitor delivery, pacing, and performance metrics
Optimize campaigns based on KPIs (CTR, CPC, CPA, CPM, ROAS, etc.)
Coordinate with publishers, tech platforms, and internal teams
Troubleshoot delivery or tracking issues
Maintain trackers for budget utilization and reporting
Prepare campaign performance reports with insights
Ensure billing reconciliation and documentation accuracy
0–2 Years (Executiv...
The Media Activation team is responsible for end-to-end execution, monitoring, and optimization of digital campaigns across Direct Buys, Programmatic platforms, and Paid Social channels.
The role requires strong execution discipline, platform expertise, coordination skills, and performance accountability depending on the level of experience.
KEY RESPONSIBILITIES (COMMON ACROSS LEVELS)
Set up and execute digital media campaigns across Direct, Programmatic, and Social platforms
Ensure accurate trafficking, tagging, and campaign deployment
Monitor delivery, pacing, and performance metrics
Optimize campaigns based on KPIs (CTR, CPC, CPA, CPM, ROAS, etc.)
Coordinate with publishers, tech platforms, and internal teams
Troubleshoot delivery or tracking issues
Maintain trackers for budget utilization and reporting
Prepare campaign performance reports with insights
Ensure billing reconciliation and documentation accuracy
0–2 Years (Executiv...
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