MarTech Solutions Architect

Responsibilities

• Lead the design of the complete end‑to‑end technical architecture for the unified martech ecosystem, spanning CDP, loyalty platforms, CMS, marketing automation, campaign and journey orchestration, and survey/feedback systems, while ensuring seamless integration with existing infrastructure.
• Establish and uphold architectural standards, reusable design patterns, integration methodologies, and consistent customer, event, and activation data models across all operating markets.
• Guarantee that the martech architecture is scalable, secure, resilient, and adaptable to future business and customer‑engagement needs.
• Create, maintain, and socialize a unified martech architecture blueprint to enforce alignment and consistent adoption across markets.
• Architect and supervise integrations connecting the martech stack with platforms such as the Data Lake, POS, eCommerce, Mobile App, and CRM to ensure reliable, bidirectional data flo...