Marketing Strategist

Responsibilities

• Develop comprehensive marketing strategies to enhance brand awareness and customer engagement.
• Lead market research efforts to understand customer behavior, competitor positioning, and industry trends.
• Collaborate with content, design, and sales teams to execute multi-channel marketing campaigns.
• Optimize digital marketing strategies including SEO, PPC, email marketing, and social media.
• Track key marketing performance indicators and adjust strategies accordingly.
• Identify sponsorship and partnership opportunities for brand expansion.
• Manage public relations initiatives to enhance corporate reputation.
• Oversee content marketing efforts, ensuring consistency in branding and messaging.
• Conduct A/B testing on marketing campaigns to improve performance metrics.
• Report to the CMO with strategic insights and actionable recommendations.

Qualificatio...