Marketing Specialist

Job Summary:

The Marketing Specialist is responsible for planning, executing, and optimizing marketing initiatives to increase brand awareness, generate leads, and support business growth. This role collaborates with cross-functional teams to develop marketing campaigns, create engaging content, analyze campaign performance, and ensure consistent brand messaging across digital and traditional marketing channels.

Key Responsibilities:

• Plan and execute marketing campaigns across digital and offline channels.
• Create and coordinate marketing content for social media, websites, email campaigns, and promotional materials.
• Manage the company's social media presence and engage with target audiences.
• Conduct market research to identify customer needs, industry trends, and competitor activities.
• Monitor and analyze campaign performance using marketing analytics tools and provide recommendati...