Marketing Portfolio Lead - Crop Protection, Eastern Canada

Marketing Portfolio Lead – Crop Protection, Eastern Canada

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ‘Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication.

Responsibilities

• Lead a comprehensive marketing campaign planning process, co‑creating with cross‑functional stakeholders (customer‑facing, Marketing/CX, Market Development, Product Teams, Product Supply, etc.).
• Develop and deploy foundational marketing campaigns focused on priority solutions that balance broad foundational components and localized flexibility to maximize customer relevance, impact and efficiency.
• Lead creation and execution of marketing programs and tactics (customized agronomic solutions, cross‑sell/upsell programs, product launch incentives, etc.) to ensure they meet or exceed customer needs.
• Exec...