Marketing Manager

The Marketing Manager leads consumer-first category growth by converting deep insights into actionable 4P strategies across product, price, promotion, and placement. This role is responsible for developing comprehensive category strategies, driving innovation pipelines, and managing the full product lifecycle from initial concept to delisting. The ideal candidate is a creative, data-driven marketer with strong cross-functional collaboration skills and a genuine passion for the food industry.
Major Responsibilities

• Category Strategy & 4P Planning: Develop category strategies and growth plans, including price architecture, promotional calendars, assortment roadmaps, and planogram principles. Align KPIs and goals while ensuring clear direction on where to play and how to win in the market.

• Innovation & Product Lifecycle Management: Build and maintain a multi-year pipeline of new products rooted in consumer insights and culinary trends. Manage t...