Job Description

Reporting to Marketing Director

Job Weighting%

Main Responsibilities

40-Management of marketing development of Therapeutical Area (TA) product portfolios

30-Management of Therapeutical Area (TA) marketing team

30-Close/effective cooperation with Sales team and cross functional team for effective promotion and implementation of the marketing strategies

Major Responsibilities/Activities:

  • Develop effective, competitive marketing strategies/marketing plans to leverage portfolio’s position in the marketplace and translate marketing strategies into day-to-day marketing tactics for sales force promotion execution
  • Integrate launch readiness plan and launch plan
  • Establish product portfolio strategic plans and LRP (5-10 years Long Range Plan) to support company’s strategy, revenue and profit goals and monitors respective expenses throughout the years
  • Establish solid KOLs relationship and strong bran...

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