Job Description
About the Role:
We are looking for a dynamic and strategic Marketing Manager to lead and scale the marketing efforts for SubcontractorHub, our flagship SaaS platform. The ideal candidate will have deep expertise in B2B SaaS marketing, a strong track record in AI-driven marketing strategies, and the ability to lead high-impact initiatives that drive brand growth and market expansion.
Key Responsibilities:
- Develop and lead the overall marketing strategy for SubcontractorHub, focusing on brand positioning, lead generation, and customer engagement.
- Drive AI-based marketing initiatives, leveraging tools like generative AI, predictive analytics, and automation to optimize campaigns and content.
- Collaborate closely with Product, Sales, and Engineering teams to align marketing efforts with business goals.
- Lead digital marketing, performance marketing, content strategy, and brand storytelling.
- Analyze market trends, competitor per...
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