Job Description

The Opportunity

 

This position works out of our Wiesbadenlocation- Abbott Diagnostics GmbH. This role develops and implements marketing activities that communicate the value proposition of the portfolio of Molecular Diagnostics at Abbott for the Infectious Disease product portfolio as determined by the EMEA Marketing Director.

Key focus of the role is the effective management of the product portfolio to achieve EMEA sales plan.Your Tasks:
  • Preparation and implementation of product marketing and launch plans with strategic positioning of Abbott in the Area and delivering tactical plan with selected Marketing tools to achieve goals set. Managing product marketing budget.
  • Continuous analysis of market and competitive trends, implementing necessary adjustments to marketing strategy as needed, and reporting back into Area peers and Global Strategic Marketing.
  • Close cooperation and alignment of marketing activities with Global Strategic Mark...

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