Marketing Manager

Our client, a leading licensing agency, is seeking a dynamic and proactive Marketing Manager to drive global IP growth, manage partners and create impactful campaigns

Location: HK Island

Working time: Mon to Fri, 9:00 AM to 5:30 PM

Salary: HKD 15 – 32K

Responsibilities:

• Develop overall IP marketing strategies
• Direct and manage partners in Mainland China, Korea, Southeast Asia, etc.
• Create, operate, and report on social media content
• Coordinate licensing expos and related events
• Measure marketing effectiveness and manage budgets
• Explore use of AI and systems for management efficiency
• Support supervision between rights holders and licensees (customers, manufacturers)

Requirements:

• Proven experience in social media marketing licensing (e.g., licensing, advertising agency sales, toy/game comp...