Job Description

JOB DESCRIPTION

Job Title

Marketing Manager, E-Commerce

Job Description

Job Responsibilities:

  • Lead channel marketing strategy and calendar planning base on by category annual plan. And set clear marketing campaign target and KPI to ensure both in/external seamless cooperation and support to nail down the detailed plan and 100% execution for maximized campaign output.
  • Closely work with channel team to catch up the new marketing trend and initiated new shopper engagement approaches to enhance marketing agility & Channel partnership via joint marketing campaign/strategic project cooperation.
  • Take ownership for continues improvement from campaign’s investment efficiency and make guideline with campaign purpose on how to deliver the good performance and how to judge ROI from media investment.
  • Closely work with category & media team to optime paid media performance and adjust base on real time performance and wor...

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