Job Description
Brand Strategy
- Own and continuously evolve the clinic's brand strategy across all online and offline channels.
- Bring quarterly and annual marketing plans with measurable growth targets to the CEO for approval.
- Identify emerging trends in wellness, aesthetics, and luxury lifestyle to keep the brand ahead of competitors.
- Propose and drive brand activations, campaigns, and seasonal moments that generate buzz and bookings.
- Track competitor activity and translate insights into strategic recommendations.
- Own a rolling monthly content calendar across Instagram, TikTok, LinkedIn and Meta.
- Set the creative direction for each piece of content: format, messaging, tone, visual style, and platform strategy.
- Brief the creative team clearly and review all output before publishing to ensure brand consistency.
- Oversee model bookings and shoot logistics, coordinating talent and ensuri...
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