Marketing Manager (Digital Trading)

Overview

Job Purpose:

The Hospitality Marketing Manager (Digital Trading) leads the commercial and experiential performance of the Hospitality QSR app ecosystem, responsible for trading, marketing and growth of direct digital channels across multiple brands and markets. The role expands beyond trading to drive app acquisition, loyalty engagement, omniâchannel experience, CRM performance, and inâstore app adoption , ensuring the app becomes the primary customer touchpoint for direct revenue and guest experience.

This role:

• Owns the endâtoâend digital trading and marketing performance of the Hospitality app, including downloads, acquisition, conversion, retention, repeat transactions, and lifecycle value.
• Develops and executes integrated digital trading and app marketing plan shifting reliance from aggregators to direct channels while balancing operational and commercial needs.
• Collaborates ...