Job Description
Key responsibilities and tasks
Strategy & planning
Work alongside the regional leadership team to develop the agency’s brand messaging and positioning in the industry
Conduct and use regular competitive analysis to maintain unique service proposition in the marketplace
Identify and develop themes, coordinating with global, suitable regional campaigns and build out activity within them
Support and execute the activity associated with launching, internally and externally, any new market/product/service/acquisition, including branding, communications and collateral
Manage and monitor budgets for regional activity. Ensure investments are made to gain the best possible ROI from activity, including seeking alternative suppliers, negotiating costs, reviewing marketing spend requests from local offices
Branding & awareness
Coordinate with global teams on style guides and templates ...
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