Job Description

Job Summary:

The Canadian Program Marketing Manager is responsible for developing and executing strategic marketing initiatives tailored to the Canadian market. This role ensures alignment with Bass Pro Shops’ brand standards while adapting campaigns to national preferences, regulations, and customer behaviors.

Key Responsibilities:

  • Lead the development and oversight of the omni-channel marketing plan for Canadian marketing programs through effective collaboration with key merchandising, marketing and channel stakeholders
  • Lead cross-functional communication processes to ensure resources are aligned across stakeholders to deliver quality execution of marketing campaigns
  • Manage campaign performance and key metrics, providing regular reporting and optimization recommendations to leadership.
  • Parter with brand and creative leaders to lead the development of brand management standards that strengthen our company and product brands p...

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