Job Description
- Possess strong commercial strategic thinking, capable of deeply understanding market strategic objectives and translating them into concrete marketing plans.
- Responsible for user acquisition growth in the Hong Kong region, adjusting growth strategies based on channel characteristics and driving resources to achieve targets.
- Utilize financial content and event planning as key levers, aligning with integrated marketing strategies across regions to develop comprehensive promotion plans and ensure implementation.
- Demonstrate user insight and corresponding creative aesthetics, accurately identifying customer pain points and extracting key messages to integrate into channel strategies.
- Focus on the full funnel from exposure to final conversion, matching budgets with front-end traffic characteristics, continuously iterating, and improving conversion rates across different traffic channels.
- Abstract and summarize scalable growth operationa...
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