Job Description

Description

About the Role

(Role purpose / objective)

The Marketing Lead is responsible for developing brand market development strategies and preparing for the successful launch of high-quality new products within assigned brands. Accountable for executing, monitoring, and analyzing pre-approved strategic plans to drive brand growth, as well as preparing for and actively participating in sales meetings and promotional activities.

How you will contribute:
(Key accountabilities and responsibilities)

  • Define and manage sales and investment targets for brand and new product launches, ensuring alignment with overall company strategy.
  • Develop and execute product strategies, promotional campaigns, and tactical plans within the allocated marketing budget to drive brand growth, support new product launches, and maximize business impact.
  • Design and implement market research and insight programs, conduct in-depth ...

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