Marketing Lead

The DVPE Marketing Lead develops the overall marketing strategy and manage the execution across all channels (digital advertising, offline advertising, campaigns, partnerships, …) to provide insights on predictive behaviors and future trends to develop digital acquisition strategies and campaigns.

Key Responsibilities & Accountabilities:

• Establish the core pillars for a Marketing function that best fit a digital value proposition and drive activities that foster the brand identity and drive commercial growth.
• Develop the marketing strategy for the DVPE and specify the marketing budget allocation.
• Lead a team of digital, offline & marketing specialists and digital analytics specialists.
• Set matrices for customer acquisition and engagement on digital channels and support target achievement to measure effectiveness of marketing campaigns.
• Work with internal teams such as P...