Marketing Lead - AI EdTech Platform

This is a remote position. A Launch Ventures client is building an AI-driven education platform for personalized learning and is looking for a Marketing Lead to join at a founding stage. This role offers the opportunity to define the brand, drive growth, and work closely with senior leadership as the company scales. Role Overview Own the end-to-end marketing strategy across paid, owned, and earned channels. Youll lead performance marketing, social media, PR (including funding announcements), and analytics to drive user acquisition and brand credibility. Key Responsibilities Plan and execute multi-channel marketing campaigns (paid, email, social). Create engaging social media content (reels, short videos, graphics, copy). Manage and optimize media budgets to improve ROI and CPA. Lead PR & communications, including press releases and funding-round messaging. Track KPIs, analyze performance, and iterate strategies. Collaborate with product, sales, and leadership teams. Mentor and guide th...