Marketing

Job Title: Admission Professional (BTL Marketing)

Location: Lovely Professional University

Experience Required: 8–15 Years

About the Role

Lovely Professional University is seeking an experienced and dynamic Admission Professional with a strong background in BTL (Below-the-Line) Marketing, student outreach, and enrolment management. The ideal candidate will be responsible for driving admission growth through strategic field marketing initiatives, relationship building, and lead conversion activities.

Key Responsibilities

Plan and execute BTL marketing campaigns to generate quality admission leads.

Develop and manage school, college, coaching institute, and counsellor networks.

Organize seminars, career guidance sessions, roadshows, educational fairs, and outreach programs.

Identify new markets and opportunities for student recruitment.

Track leads through the admission fu...