Job Description

The Opportunity

  • Opportunities for professional growth and career advancement.
  • Collaborative and innovative work environment
  • Stable management team who are passionate to invest in Techology innovation into Omnichannel.

    • What You’ll Do

    Role:

    The main purpose of the Marketing Innovation Omnichannel Manager role is to lead the development of brand equity and translate it to the personalized journey of the consumer across the 5 consumer brands of Similac, Grow, PediaSure, Ensure, and Glucerna. On average, consumers are shopping across 5-7 touchpoints (GT, MT, EC, M&B, Ethical D2C, etc) within a month and this role involves creating a seamless brand experience and harmonization across digital channel, especially Online to Offline (O2O) GT growth. The goal is to drive incremental growth through recruitment of high-value new users from Direct of Consumer (D2C Abbottstore.com) to the GT Mom-and-pop stores. This role requi...

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