Marketing Head - D2C

Job Position: Marketing Head (Brand, Creative & Campaigns) Experience - 6 -12Years Role Overvie wFraganote is building a modern, accessible luxury fragrance brand .We are looking for a Marketing Head who can build desire through design, storytelling, an dcampaigns — someone who can transform the brand into a distinct, aspirational, and highl yrecognizable brand world .This is a creative-first leadership role. You will define how Fraganote looks, feels, and shows u pacross every touchpoint . Brand Identity & Design Langua geDefine and evolve visual identity and brand codes. Ensure consistency and premium output acrossall touchpoint s. Campaign Strategy & Execut ionLead high-impact campaigns. Shift from always-on posting to campaign-led storytelli ng. Content Direction & Creative Con trolReplace random UGC with curated, brand-led content. Build a signature content st yle. Storytelling & Narrative Develo pmentCraft strong narratives around mood, identity, and aspira tion. Social Media as ...