Marketing Head

Role Purpose

The Marketing Head will be responsible for developing and executing the organization's marketing strategy to strengthen brand positioning, generate qualified business opportunities, and support revenue growth in the engineering goods and material handling equipment business. The role requires expertise in B2B industrial marketing, product marketing, digital marketing, channel marketing, and market intelligence.

Key Responsibilities

Strategic Marketing

• Develop and implement the overall marketing strategy aligned with business objectives.
• Build brand positioning in the engineering and material handling equipment market.
• Develop annual marketing plans, budgets, and campaign calendars.
• Identify new market opportunities, customer segments, and industry trends.

...