Marketing Executive

Job Description:

• Conduct market research to identify opportunities and understand customer needs, supporting strategic marketing initiatives.
• Plan and execute mall-wide promotions, events, and campaigns to enhance customer experience, drive footfall, and increase tenant sales.
• Source and manage licensees for atrium, roadshow, and advertising spaces to grow Advertising & Promotion revenue.
• Manage advertising, digital marketing, and publicity across multiple platforms, coordinate with vendors and partners, and evaluate campaign effectiveness to optimize strategies.
• Build strong relationships with tenants and stakeholders, support budget management, handle administrative and operational tasks, and assist with ad hoc design and marketing activities as required.

Requirement:

• Degree in Marketing, Mass Communications and working experience in retail mall marketing, events, digital, and social media marketing