Marketing Executive

Role Overview
The Marketing Executive / Coordinator will be responsible for driving brand visibility and consumer engagement in the FMCG sector. The role ensures all marketing activities are aligned with global brand guidelines while being effectively localized for the Pakistan market. Key focus areas include e-commerce, digital presence, media planning, and campaign execution with measurable results, while coordinating closely with brand teams and vendors.
Key Responsibilities1. Brand Alignment & Collaboration
Maintain direct and regular communication with global and regional brand teams, suppliers, and vendors.
Ensure consistent application of brand guidelines across all channels (digital, retail, POS).
Proactively share market insights and competitor analysis.
2. Media Planning & Execution
Develop annual and quarterly media plans with aligned budgets, approved internally and by brand stakeholders.
Manage execution across digital, print, OOH, and other relevan...