Marketing Engineer

Responsibilities

• Develop quarterly and annual marketing plans to drive business growth in Singapore.
• Plan and execute in-person marketing programs, including technical seminars and trade show participation.
• Execute global and Asia-Pacific digital marketing programs, including e-direct mail campaigns, webinars, advertising, and web promotions.
• Support localization of marketing materials by modifying global webinar content, e-direct mail copy, and website content.
• Align with the sales team to identify priority areas and address key growth opportunities.
• Work with the event marketing team to ensure effective execution of marketing programs.
• Monitor industry and competitor trends on a monthly basis and report insights to management.
• Develop and manage quarterly and annual marketing budgets.
• Monitor and analyze the ROI and effectiveness of marketing programs, and incorporate improvement ...