Job Description

Duties & Responsibilities:

The position’s responsibilities include, but are not limited to:

  • Product and brand management support (upstream marketing) 

    Drive innovation pipeline through early stages to ensure insight-based customer-centric products together with global marketing team: 

    Analyze market dynamics and trends in opportunity areas

    Identify competitive products with targets, messaging, and pricing

    Conduct primary/secondary market research to identify and quantify opportunities and challenges within existing and new markets

    Capture and prioritize voice of the customer 

    Draft TPP/ product brief, and work with engineering to vet and explore new product ideas

    Ensure new product launch readiness: 

    Define the brand strategy and roadmap 

    Develop use cases, product concept proposals, and product requirements documentation

    Analyze product line trends in volume, sales price, margin and recommend strateg...

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