Job Description
Duties:
Own performance reporting for Go To Market initiatives and collaborate with marketing stakeholders to provide analytics support for Paid Search, Organic Search, Display, and Social channels through actionable insights and recommendations that support and guide marketing investment decisions. Partner with Marketing team and external agency teams to build, enhance and maintain the enterprise digital data layer. This includes developing reporting layer tables by partnering with the Data Engineering team. Support the development of learning and measurement plans for experiments and campaigns, and define requirements for instrumentation and data collection. You will build reports to drive discussions, facilitate decision making, and actionable insights by partnering with data engineering to scale and automate analytics on new products and initiatives Develop reporting solutions that are scalable, repeatable, effective, and meet the...
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