Marketing Content Lead

Responsibilities:

• Positioning & Messaging: Create clear, compelling positioning and messaging, value proposition, GTM materials, enablement content, that demonstrate India differentiation
• Content & Enablement Management: Develop and maintain website content, sales enablement tools, and all GTM materials to support internal teams and customer-facing initiatives
• Conceptualization of themes + calendar and development of Thought Leadership content aligned with market trends and our capabilities
• Identify opportunities for content amplification organically in relevant channels
• Translate complex technology offerings into clear, differentiated messaging and narratives. Understanding business objectives and the target audience’s needs to craft messaging that aligns with both.
• Collaborate with the design team to ensure the seamless integration of visuals and copy, creating marke...