Job Description
About the Job
Lead end-to-end marketing for our premium Kids' Sports, Footwear, and Active categories. We need a proactive, agile marketer to drive omnichannel traffic, execute high-impact product launches, and build community connections. You will successfully bridge creative storytelling with strict operational discipline in a fast-paced retail environment.
Key Responsibilities
- Strategy & Planning: Develop and execute impactful seasonal marketing plans and budgets, aligning multi-brand campaigns across social, e-commerce, and offline retail channels.
- Campaigns & Digital Governance: Drive product launches and Big Idea campaigns from start to finish. Enforce strict digital governance and track KPIs (reach, impressions, growth) across Meta and TikTok.
- Retail & Traffic Generation: Partner with Merchandising, VM, and Ops to execute high-energy store lau...
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