Marketing Automation Developer [Braze]

EXL is seeking a skilled Marketing Automation Developer to join our sports analytics team. You’ll be responsible for the creation of complex campaigns & journeys in Braze, and maintaining required attributes and segments. You’ll also be implementing Liquid logic across email, push, and in-app messages to drive customer engagement and retention, working closely with marketing and product teams to deliver dynamic, data‑driven communications.

Responsibilities

• Build and optimize multi‑channel Braze campaigns and automated journeys using Canvas & Liquid logic.
• Develop responsive, scalable email and message templates using HTML/CSS & dynamic personalization.
• Manage customer attributes, events, and segmentation to support precise targeting & lifecycle programs.
• Troubleshoot and resolve issues related to Liquid logic, data integration, and message rendering.
• Analyze campaign performance and apply insights to improve personal...