Marketing Automation Architect

About the Role

The role is a hands‑on marketing automation technology leadership position responsible for shaping the future of CRM, loyalty, lifecycle marketing, campaign automation, and customer engagement across Europe. Based in Europe, you will lead the evolution of Salesforce Marketing Cloud capabilities while supporting the existing ExactTarget environment and driving the adoption of next‑generation technologies, including Marketing Cloud Next/Advanced, AI‑enabled marketing, customer journey orchestration, personalization, and customer data activation. Working closely with the global marketing automation team in the US, you will bridge day‑to‑day platform operations with long‑term architecture, ensuring solutions are scalable, localized for multiple European markets, aligned with the global digital platform strategy, and capable of supporting future business growth.

Responsibilities

• Define and execute the European marketing automation technolog...