Marketing Associate

Shift time 1 p.m. - 10 p.m.

Location - Hinjawadi Pune WFO

Role: Marketing Associate

Overview:

This generalist role offers early-career professionals' broad exposure across key B2B marketing functions including website management, email marketing, lead processing, and analytics, helping position.

Core Responsibilities:

·       Publish content on the website including research reports and blog posts in WordPress, ensuring proper formatting and SEO optimization

·       Manage website user administration including account setup, user permissions, and troubleshooting

·       Support email marketing through Pardot including building and scheduling marketing emails and newsletters, email automation workflows, list segmentation, and A/B testing

·       Write and optimize email and website copy for B2B audiences

·       Monitor lead scoring and qualification, routing l...