Marketing Associate - Paid Ads and Funnel Optimization

Marketing Associate (Paid Ads & Funnel Optimization)

Job Summary

We are looking for a results-driven Marketing Associate with strong expertise in paid advertising and marketing funnels to help generate a high volume of qualified leads. This role will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels, including paid ads, email newsletters, and other demand-generation activities.

The ideal candidate is data-driven, creative, and focused on continuous optimization to maximize lead quality and conversion rates.

Key Responsibilities

Paid Advertising & Lead Generation

• Plan, launch, manage, and optimize paid ad campaigns across platforms such as Meta (Facebook/Instagram), Google Ads, LinkedIn, and other relevant channels
• Continuously test and optimize ad creatives, copy, targeting, and budgets to improve CPL (cost per ...