Market Research Manager

JOB OVERVIEW

As Market Research Manager, you will lead the company’s efforts in understanding the automotive market landscape, customer behavior, and industry trends. Your insights will play a critical role in shaping strategic decisions in product development, pricing, marketing, and long-term business planning.

KEY RESPONSIBILITIES:

• Lead market intelligence activities, including analysis of customer behavior, market trends, competitor strategies, pricing, and regulatory updates.
  

• Develop and manage quantitative and qualitative research projects (surveys, focus groups, in-depth interviews, etc.) in-house or via third-party agencies.
  

• Translate complex data into actionable insights to support product strategy, go-to-market plans, dealer performance, and brand positioning.
  

• Track emerging trends such as electric vehicle...