Manager - Website & Digital Strategy

Company:

Mahindra & Mahindra Ltd Responsibilities & Key Deliverables Key Responsibilities: Website Strategy & Management Lead and evolve the Mahindra Group corporate website and digital platforms. Improve user experience, information architecture, and platform performance. Ensure platform stability, security, and scalability with IT and digital partners. Conduct website audits and optimizations regularly. Digital Content & Strategy Develop and execute a digital content strategy aligned with the Mahindra Group’s brand and business goals. Translate strategic initiatives into engaging digital storytelling. Manage the editorial pipeline and content calendar. Collaborate with internal teams to highlight key initiatives digitally. Search, Discovery & Experience Implement and refine SEO strategies to boost visibility. Monitor analytics, user behavior, and engagement trends. Develop performance dashboards to track impact. Enhance navigation and user journeys with insigh...