Job Description
Seeking a Manager of Web Experience Strategy to drive the development and execution of digital experiences as part of an integrated website roadmap. This role will play a critical part in shaping and implementing digital strategies that enhance engagement with key audiences and optimize the care seeker journey to improve conversion.
Job Responsibilities:
Reporting to the Associate Director, Digital Experience Strategy, you will:
+ Build improved web customer experiences and user journeys by analyzing user behavior, mapping navigation patterns, and optimizing touchpoints to drive key KPIs
+ Conduct stakeholder interviews to align on business priorities and uncover insights that inform website strategy, UX improvements, and content development
+ Define strategic business requirements for website search based on user journey insights, and recommend solutions that position search as a key driver of engagement and conversion.
+ Perform c...
Job Responsibilities:
Reporting to the Associate Director, Digital Experience Strategy, you will:
+ Build improved web customer experiences and user journeys by analyzing user behavior, mapping navigation patterns, and optimizing touchpoints to drive key KPIs
+ Conduct stakeholder interviews to align on business priorities and uncover insights that inform website strategy, UX improvements, and content development
+ Define strategic business requirements for website search based on user journey insights, and recommend solutions that position search as a key driver of engagement and conversion.
+ Perform c...
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