Job Description

YOUR MISSION

Country Merch will be responsible for planning and managing country product range to deliver the country’s business goals and objectives, based on SEA Category Merchandising/local team’s strategy and guideline.He/she will be closely engaged with Stakeholders from cross functions – Wholesale/DTC channels and marketing team to achieve the country’s business objectives through differentiated product offerings for maximum sell-thru and brand desirability. This will include providing customer centric product information, business trend/competitors’ analysis and differentiation strategy and tactics with Sell Thru data support to produce the most competitive country level product assortment.

Task 1: Assortment Planning & Management

  • Redefine country business priorities based on the market relevancy and marketing investment, in line with PUMA SEA’s overall growth strategy.
  • Build Thailand range with competitive pricing – resp...

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