Job Description

Manager – Media & Consumer Engagement

Purpose of the Role


The Manager – Media & Consumer Engagement is responsible for driving adidas India's consumer engagement strategy across paid media and owned consumer channels. The role leads the planning and optimization of brand media investments while strengthening consumer relationships through CRM, adiClub Membership, and personalized engagement.


Working across Brand Communications, Sports Marketing, Retail, eCommerce, Digital, Analytics and Global teams, this role ensures every consumer touchpoint is connected, measurable and contributes to long-term brand equity and business growth.

Key Responsibilities


Media Strategy & Effectiveness

  • Develop integrated media strategies across top and mid-funnel campaigns aligned with brand and business priorities.

  • Partner with media agencies to define audience strategy, channel mix, budget allocation and campaign...

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