Manager - Marketing

Company:

Mahindra MSTC Recycling Private Limited Role Purpose:
Drive aggressive and cost-efficient B2C marketing and activation strategies to enhance brand awareness, increase omni-channel vehicle sourcing across retail consumers, dealers, institutions, OEMs, and generate consistent retail consumer pull at dealer touchpoints for CERO.This role will act as a growth driver working closely with the Business Head and Sourcing team to build a strong consumer-facing brand presence through digital and hyperlocal activation models while curating targeted strategies for each sourcing channel.
Key Responsibilities:
1. B2C Marketing Strategy & Execution- Develop and execute end-to-end marketing strategies focused on omni-channel sourcing and consumer acquisition- Curate targeted marketing strategies for retail, dealers, institutions, OEMs, and alternate sourcing channels- Position CERO as a trusted consumer brand in the pre-owned vehicle ecosystem2. Digital & Social ...